How to Build a Sustainable and Scalable Coaching Business
"Coaching is about helping people reach their full potential. If you can do that, the business will take care of itself." - Tony Robbins
"It's time to stop trading ALL our ⏰ time for money. 💰
As a coach, we are still trading our time for money. While we are caught up in the weeds of growing our businesses and looking for the next HT client, it’s high time we focus on planting seeds to monetize the growth strategies we are already using every day.
All we need is a strategy and a thought-out action plan to help us stay focused and consistent to achieve the results. Building social following, the email list, an engaging community, and a subscription offer are what I call the "4 Profit Pillars" that help create more income streams.
4 PROFIT PILLARS
We are using these growth strategies to nurture our prospects every day, so why not also focus on monetizing these outputs?
To start, focus on monetizing your social following, leverage platforms that compensate you for publishing, such as YouTube. Utilize sponsored posts, affiliate marketing, and publish your digital products outside of your courses to generate revenue from your audience.
Create a newsletter that people look forward to reading. Email campaigns work, but creating something that people look forward to reading is special. You can monetize it by offering paid subscriptions, sponsored content, affiliate marketing, and selling products or services directly to subscribers. 💵
Building your community is essential. However, always prioritize your community's experience over promotions to retain their loyalty. You can monetize your community by implementing strategies such as paid memberships, sponsorships, affiliate marketing, and joint ventures offers.
Offer a low-cost subscription ( like maybe a Patreon account ) that provides exclusive access to your expertise, resources, and inner circle community. These are for your raving fans willing to pay for value, attracting a wider audience and in turn a sustainable income stream.
By focusing on these four profit pillars, you can build a sustainable and scalable coaching business that allows you to serve more people, make more money, and have more freedom in your life.
Remember: Work smarter, not harder, and leverage the work you're already doing.
I have an expanded free training available if you would like to dive deeper on this!
