"When you're in the coaching business, you're really in the business of helping people. The more you can help them, the more successful you'll be." - Jack Canfield
As a coach, you know that your clients rely on you for guidance and support. But have you ever considered who you rely on for your own financial stability?
If you're like most coaches, your revenue is dependent on a handful of high-ticket clients or a single core offering.
And while this might work for a while, it leaves you vulnerable to market fluctuations, economic downturns, and unexpected challenges.
That's why it's so important to diversify your revenue streams and build a business with at least 4 profit pillars. When you have multiple streams of income, you create a safety net for your business that can weather any storm. Whether you're facing a recession, a pandemic, or a personal crisis, you'll have the financial resources to keep your business afloat.
It's also about growth. So, what does it take to build a business with 4 profit pillars? It starts with a mindset shift.🤯 You use growth strategies every day to attract clients, nurture them, and convert them.
Each one of these growth strategies is a profit pillar in its own right.These may include:
Your following on social media 🤳🏻
Your email list. 💌
Your community 👩❤️💋👩
Your programs and offers 📕 And more.
The problem is, this can be incredibly overwhelming to even think about when you are too busy managing everything else including:
Live Launches
Your Social Media
Client fulfillment.
Your team.
The bills.
All the things.
It doesn’t have to be overwhelming. You just need a good strategy.You just need a system in place.
When you scan through your funnel from the time your client is aware of your brand, until the time they are ready to renew, there are plenty of opportunities to use your team, automation and AI to slowly plant seeds in each of these profit pillars so that as your brand grows, so does your opportunity to monetize.
Does that make sense?
Comment here and say “Tell me more” and
I’ll be sure to tag you in my next blog post as I go deeper into these ideas.